Posts Tagged ‘page content’

Here are some basic guidelines on URL naming and structuring to follow when building a new website from scratch.

Use of keywords
Someone should have already identified the high value keywords which will provide the highest traffic volume to the new site. These keywords should be present in page URLs to help improve the site’s SEO.

Describe the page content
The URL of a page should accurately describe the page content so when someone views the address bar or a pasted link, they should have a good idea about what the page is about. Also, describing the page content accurately with the URL will also help the search engines catalogue your site more effectively.

URLs with multiple words
URLs with multiple words are best separated using a hyphen, not underscores. Google have stated that hyphens are identified as word separators, whilst underscores are not. Also, hyphens are better from a usability perspective so they should be used whenever a URL requires multiple words.

e.g. http://www.felinesoft.com/services-system-integration.aspx

Keep the URL short
Short URLs help when users directly type in the URL and also ensure maximum keyword density whilst avoiding looking like spam. Avoid using conjoining words similar to “a”, “and” etc…

Do not use case sensitive characters
Only use lower case characters in URLs as using upper case characters can cause a few issues.

Stick With One Structure
To make future development easier stick to a standard convention throughout. Don’t apply the above guidelines to just one section, put them into practice across the site.