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Strategy - Planning - Journey

August 4th 2022
With Aaron Woods, Programme Director, British Medical Association
Hybrid Roundtable Event 
Free to Attend  

Talking to your audience in a digitally integrated way to maximise engagement

Felinesoft & British Medical Association Roundtable

At this "Breakfast Briefing", Attendees will have the opportunity to discuss how digital transformation can be used to maximise engagement for both new and existing audiences, as well as a variety of digital project-related topics specific to the membership and charity space. 

For physical attendees, a selection of pastries, teas, coffees, and other beverages will be provided.

Discussion Points: 

  • Engagement and Communications Strategy in the digital age
  • The Transformation Journey- Deconstruct the phrase
  • Digital transformation and prioritise the steps required in order of what is most valuable to your organisation
  • Digital project success - What does it take? 
  • Data Strategy for Nfp Organisations - The advantages of data driven decision making for Membership and Charity 
  • +Topics from attendees on the day with open Q&A 

Comments from Aaron: 

It is critical for non-profit organisations to understand the value of the digital project they are about to embark on, as well as what they intend to gain from the project..

To ensure successful change is achieved you first need to create a plan for the change and identify the top objectives. 

Who should attend:
Stakeholders from Not-for- Profit, membership and charity organisations who are exploring a new technology initiative, are on the road to digital transformation, or are simply interested in the discussion points.

Venue: 18 Smith Square, London, SW1P 3HZ & MS Teams (Virtual)- Up to 26 members will be able to physically attend the venue on the day, with unlimited virtual slots available via Microsoft Teams.

Please include your attendance preference within registration.

Should you have any questions or queries, Please don't hesitate to contact Matt


Aaron Woods - Programme Director, British Medical Association

Aaron is a technology and organisational change professional with over 25 years of experience working across the Charity, membership, and commercial sectors.

While he is now more focused on strategy and programme design, his technology specialism is CRM, and he has delivered many such implementations at organisations such as the British Red Cross, Marie Curie Cancer Care, and the Royal College of Anaesthetists.

At the British Medical Association, he is currently devising and implementing a technology and business transformation programme. While he is never far from an entity relationship diagram or a digital user journey map, he is more interested in empowering non-techie staff to be bold in ensuring their process and usability needs trump the sometimes narrow assumptions of technologists.


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